從NBA Top Shot看NBA的區塊鏈熱潮

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Mark Cuban, owner of the Dallas Mavericks, believes that Top Shot is an innovation for player cards and is easier to collect. Although it is a digital asset, it follows the same law of supply and demand. “If someone thinks that Zion Williamson’s dunk NFT is worth $100,000, then He has that value." For example, LeBron James' player card in his rookie year was once sold for a sky-high price of US$1.84 million, and NBA Top Shot will also have its own trading mechanism in the future.

In an interview with Randy, an early player of NBA Top Shot, his strategy is similar to that of operating Bitcoin. “Trade players and highlights that have characteristics and value and hold them for a long time. Such scarcity has room for appreciation. "Randy's approach is to collect limited edition cards or rare cards, and sell them as soon as he gets the ordinary cards.

Tedman of Dapper Labs also holds a similar view. He believes that this is very similar to buying and investing in stocks. "Even if you open an ordinary rookie card now, as soon as he plays, the value will increase sharply. This is right." The understanding the player and team develop." Zion Williamson's card was recently traded for $100,000.

Players will also use their own NFT to boost momentum. Players such as Tyler Herro and Terry Rozier have all used their social media to "drive up" the value, but more players are still trying to figure out what Top Shot and NFT are.

Another reason why NFTs are more popular than cards is that piracy has been completely eliminated through blockchain technology. "In the past, the most inevitable thing about rare physical goods was piracy, but NFTs can be verified on the premise of scarcity." Right." Tedman said. He believes that this new digital era can not only bring new revenue channels to the NBA, but also bring more young fans. "The new generation of young people are completely digital natives. NBA Top Shot It will be one of the channels for them to get to know the NBA."

NBA Top Shotfuture development

Dapper Labs and the NBA expect to combine physical cards and Fantasy games in the future and also launch mobile games. "Our future vision for NBA Top Shot is to launch a concept similar to cards + games + stock investment." Tedman said that there is a chance to see mobile games this year. When playing "Hardcourt", the mode is expected to be to form your own lineup in the form of NFT, and then compete online. On the one hand, it will increase entertainment, and on the other hand, it will continue to increase the value of NFT.

Roham Gharegozlou, CEO of Dapper Labs, believes NBA Top Shot will move towards a technology experience that combines sports and financial investment. Cuban hopes that the league can free up some space to allow teams to individually issue digital assets exclusive to teams and players.

However, NBA Top Shot still has a lot of room for improvement. For example, the Chinese region and many countries including Taiwan are not yet open. Currently, you can only participate through VPN jump. Furthermore, it takes 8 weeks to withdraw money. It will be approved, which is regarded as a digital asset with low financial process efficiency.

I am also a participant in NBA Top Shot. Although I am just a beginner in participating and drawing cards, and I have not spent much money (and I have not had much luck), it is a cool thing to be able to combine interest and investment. , it is very attractive to fans, investors or people who want to take advantage of new technologies.

Although after the transaction peak of 230 million U.S. dollars in February, TP3T dropped by 601 in April to only about 92 million, and it also fell to second place in the NFT transaction rankings. However, this is not only a phenomenon unique to NBA Top Shot, all cryptocurrencies Currencies are falling from their trading peaks.

But it is a good thing for loyal players. To quote a stock market veteran: "The car has become lighter." CoinDesk Director Noelle Acheson believes that the market has become cleaner. "Many people are just following the trend or testing the water temperature. These impulse funds "Withdrawing is healthy for NBA Top Shot." From February to April, the daily transaction volume of NBA Top Shot ranged from 2 million to 4 million US dollars, confirming that the popularity still exists.

In the future, the NBA is expected to launch more Top Shots of legendary stars and critical moments, or issue commemorative NFTs according to ongoing events, but it will still use lottery and snap-up methods for hungry marketing, and even intends to integrate and launch more of its NFTs. to enter the larger financial investment market.

"Currently NBA Top Shot is still in the early stages of development, and there are still various plans waiting to be implemented. We can't wait to present them," Tedman said. The NBA is piloting an NFT auction system for commemorative jerseys. When buyers get the jerseys, they will also receive a certification token, but the project is still in its early stages.

NBA games are still exciting, but shopping malls and technology applications can also quickly keep up with the trend. NBA Top Shot converts the wonderful shots recorded on the court into a new type of commodity with trading value that is both investment and commemorative. To achieve the goals of “attracting money” and “attracting attention”.

By Simon Liang

A die-hard fan of Damian Lillard. He became a fan of the Trail Blazers because of Lillard. I don’t understand the analysis but I understand the story.

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